THERE’S A TECTONIC SHIFT IN BUSINESS HAPPENING RIGHT NOW.
ARE YOU READY?
The Future of Good report explores the key emerging trends that will shape tomorrow and how brands can leverage them today.
EXECUTIVE SUMMARY
We created The Future of Good report to help business leaders stay in the know and truly understand the impact of today’s changes – from the hard to detect waves to the hard to ignore tsunamis of the social zeitgeist. Through examples, the report even teaches you how to surf them well.
These trends have already given birth to multi-million dollar projects and products with thousands of loyal followers. And they are here for you, in a ready-to-consume format.
HERE’S WHAT YOU GET:
114 page report
7 macro themes
43 emerging trends to focus on
close to 200 examples of brands, creators, and innovators
statistics, research quotes, and expert opinions
Future of Good Report
$2,500.00
WHAT YOU’LL FIND IN THE REPORT
Key emerging trends, supported by research and statistics
Examples from game-changing brands
New approaches from visionaries in every field
Inspiration by moonshot innovators who tackle the world’s biggest problems
Impact areas:
Sustainability, Diversity and Inclusion, Wellness, Mental Health, Social Justice, Civic Activism, Voting, Representation, Regenerative Lifestyles, Climate Change…
Sectors covered:
CPG, Tech, Retail, Media, Banking, Gaming, Beauty, Wellbeing, Food, Consumer Goods, Travel and Hospitality, Fashion, Entertainment, Automotive…
TAKE A SNEAK PEEK INTO
THE FUTURE OF GOOD
Watch the Future of Good exclusive preview!
Join Lucie, Afdhel, and Bobby for a session that will give you a sneak peek of the report and take you behind the scenes of its creation. Watch the report tour to learn:
What are the key trends that are shaping purpose-driven business?
How can these macro themes be leveraged by different industries, like healthcare, financial services, food & drink, beauty, and others?
How Generation Z is shifting the purpose landscape with new modes and values?
How the Pandemic is affecting the consumer outlook on purpose-driven brands and what that might look like in the future – especially in a world with greater wealth disparity than ever?
The Great Resignation and millennial values shift – how purpose is becoming a key priority to talent?
As we look to the events unfolding in Ukraine, what can brands do to help? And which have already shown fast action, creativity, and impact?
WHAT WE COVER
CIVIC AND SOCIETY
From new activist platforms to innovative charity models to brands putting workers at the core of their businesses—we explore the latest forces transforming society for good.
RADICAL INCLUSIVITY
New companies, creators, tools, and initiatives making culture, cities, nature, and progress accessible to all.
UNIVERSAL WELLBEING
Wellness—physical, emotional, and mental—is in focus more than ever. We explore new tools, platforms, and partnerships making wellness possible for everyone.
SUSTAINABLE FUTURES
What’s next in the battle against climate change, from next-wave regenerative farming brands to innovative new materials, disruptive consumption models, and more.
COMMUNITY & CONNECTION
New digital platforms, programs, and models are being used in ever more creative ways to support communities and foster connection—at a time when it matters most.
GOOD CULTURE
From powerful storytelling to compelling, inspiring experiences and exhibits—we explore how creators are using culture as a force for good.
MOONSHOTS
The innovators, scientists, and visionaries tackling the world’s most urgent problem—climate change—with ambition, creativity, and ingenuity.
you’ll see fascinating examples from cutting edge brands, including
WHO BUILT THIS?
A report is only as good as the team behind it. The Future of Good is the result of a collaboration between experienced trend-hunters and experts in purpose-driven business strategy.
Light Years is a New-York based trend forecasting and strategy practice founded by Lucie Greene, a globally recognized futurist and an award-winning author.
Lucie’s publishing and broadcast credits include the New York Times, BBC, CNBC, Sunday Times UK, Guardian, The Atlantic, Business of Fashion and WWD. Lucie is on the board of Cosmetic Executive Women USA. Her debut book, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future, published in 2018, was recognized by the Porchlight Business Book Award in Current Events and Public Affairs.
Conspiracy of Love is a global purpose consultancy, with presence in Los Angeles, London and New York.
Conspiracy works with Fortune 500 companies like Adidas, Microsoft, Glaxo Smith Kline, Mondelez and many others to help create positive social and environmental impact. The company has advised on ground-breaking purpose-driven innovation projects for companies like PepsiCo, MillerCoors, Coty and many others.
Good is the New Cool, the books written by co-founders Afdhel Aziz and Bobby Jones, have evolved into a global community of experiences and content shining a light on the brands, non-profits, founders, and VC’s all disrupting for good.
MEET THE AUTHORS
LUCIE GREENE
Founder, Light Years consulting
AFDHEL AZIZ
Founder and Chief Purpose Officer of Conspiracy of Love
BOBBY JONES
Founder and Chief Executive Officer of Conspiracy of Love
our work has been featured in
KEYNOTES AND WORKSHOPS
To help you apply the learnings from the report to your business or brand, we are thrilled to be offering keynotes and workshops you can book for your teams or events.
Whether you are looking for a 60-minute keynote or a 3-hour workshop experience (in person or virtual), we would love to hear from you.
Future of Good Keynote
Are you keen to understand the key trends in sustainable and purpose-driven business, and how the Covid pandemic has changed consumer expectations in the context of sustainability?
In this data and inspiration-packed keynote, we will dive into trends across six key macro themes such as radical inclusivity, universal wellbeing and sustainable futures. We will demonstrate how these trends will shape the way consumers think, connect, shop, and appraise brands in the years to come, with some far-out predictions of where they might lead next. We will inspire you to dream bigger and empower you with insights to apply the learnings to your business or brand.
Future of Good Workshop
In a 3-hour workshop, we will help your teams and audiences apply the trends and the learnings from the keynote. We will take them into practice.
At the end of the workshop, you will reach clarity and define the top 3-5 actions for your team to focus on, further explore or test, so you are ready to act on the trends in a way that is powerful, transformational for your customers and business, and unique to your brand or organisation.
If you want to explore these offerings, download the speaking brochure from the form below or get in touch at hello@futureofgoodreport.com.
WANT TO LEARN MORE?
Download our executive summary and speaking brochure here:
All images used with the permission of the respective brands represented.
Image credits, in order of appearance from top left to bottom right: Emerge; Groovy Butter; Tarform; Proteus and Yves Béhar; The Uncensored Library; Waitrose & Partners; Mightier; Plus; Rederij Lampedusa; EcoLogicStudio; Eviation.